Social change movements fail a lot of the time because they do not utilize the social aspect of people’s lives. Taking it not just a political issue that people share the common but a social rallying point. It’s about utilizing the strong and weak ties that hold adult society together. The strong ties should be spread across social strata and the weak ties will follow. It also requires an identifiable thing someone could do in their everyday life something that they can sacrifice that will Help people work towards their goals. The fundraiser, not partaking in a service, Social awareness campaigns, and/or, Boycott all help the goal and Begin to incorporate themselves into people’s social habits.
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